Demise Of Print Media?

It was a lamentable week with news of Lehman Brothers' closure, the shakening of AIG and adding to these miffs, the anouncement by Mediacorp to cease publication of its 4 titles, which includes one of my favourate read - Vanilla, a women's lifestyle magazine that focuses on an enriching and inspired living.

Vanilla was launched from the ashes of six year old parenting title Family and editorial has also freshen up to include latest in food, fashion and lifestyle, family tips, social trends, technology and wellness updates. Inspiring and capable but underexposed women graced their covers and women they interviewed are always great role models, trend setters and opinion leaders that one couldn't help looking upon and working towards becoming one.

Being a mother in this new era does not mean a woman that lives in an auntieville anymore. Our roles as mothers have evolved over the years and we go beyond taking care of our children's needs. We're not only mothers, we're individuals with multi-faceted life who wants to balance parenting with career and personal time for leisure and hobby. Vanilla is, I could say akin to chicken soup for the mother's soul. It nourishes our souls and gives us satisfaction as individuals.

News has it that Mediacorp has decided to call it a day for Vanilla because of the evolving media habits of consumers and changing advertising trends. It is a downright cruel decision. Everything is about money sense.